- Overview
- Ethos, Pathos & LogosOf the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself. Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible. -Aristotle 1356a 2,3 Ethos – Personal Character of the Speaker The mode of persuasion “Ethos” deals with the character of the speaker. The intent of the speaker is to appear credible. According to Aristotle there are three prequisites that are necessary to appear credible: Competence Good Intention Empathy Ethos is portrayed during the performance (actio). Originally, actio encompassed voice, gesture, facial expressions, proxemics, body language and movement. Later this was seperated in actio and pronuntiatio, whereas the first is about the bodily eloquence and the second the actual vocal lecture. The ethos of the speaker is transmitted via his self-portrayal, this mostly about nonverbal and paraverbal (vocal elements – tone, pitch, etc. ) factors. If the speaker uses certain aspect consciously or unconsciously is usually irrelevant…
- SpeechesAl Pacinos “Inch by Inch” Motivational Speech in “Any Given Sunday” Rhetorical Analysis of the iPhone Keynote (MacWorld 2007) Rhetorical Character Analysis of Steve Jobs Rhetorical Analysis of Steve Jobs Self-Portrayal (Ethos) in the iPhone Presentation (MacWorld 2007) Pathos Analysis Steve Jobs Usage of Figures of Speech Logos Analysis Complete Transcript of the Keynote
- SpeakersHere you can find our articles about certain known public speakers. These articles are a mixture of biographies and rhetorical character analysis. They should help you determine what are the important factors for becoming a great public speaker. Steve Jobs
- Figures of Speech
- Book ReviewsHighly recommended books on rhetoric and public speaking Highly recommended books on presentation design Recommended books on rhetoric and public speaking Recommended books on presentation design
- Resources