- Ethos, Pathos & LogosOf the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself. Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible. -Aristotle 1356a 2,3 Ethos – Personal Character of the Speaker The mode of persuasion “Ethos” deals with the character of the speaker. The intent of the speaker is to appear credible. According to Aristotle there are three prequisites that are necessary to appear credible: Competence Good Intention Empathy Ethos is portrayed during the performance (actio). Originally, actio encompassed voice, gesture, facial expressions, proxemics, body language and movement. Later this was seperated in actio and pronuntiatio, whereas the first is about the bodily eloquence and the second the actual vocal lecture. The ethos of the speaker is transmitted via his self-portrayal, this mostly about nonverbal and paraverbal (vocal elements – tone, pitch, etc. ) factors. If the speaker uses certain aspect consciously or unconsciously is usually irrelevant…
- SpeechesAl Pacinos “Inch by Inch” Motivational Speech in “Any Given Sunday” Rhetorical Analysis of the iPhone Keynote (MacWorld 2007) Rhetorical Character Analysis of Steve Jobs Rhetorical Analysis of Steve Jobs Self-Portrayal (Ethos) in the iPhone Presentation (MacWorld 2007) Pathos Analysis Steve Jobs Usage of Figures of Speech Logos Analysis Complete Transcript of the Keynote
- SpeakersHere you can find our articles about certain known public speakers. These articles are a mixture of biographies and rhetorical character analysis. They should help you determine what are the important factors for becoming a great public speaker. Steve Jobs
- Figures of Speech
- Book ReviewsHighly recommended books on rhetoric and public speaking Highly recommended books on presentation design Recommended books on rhetoric and public speaking Recommended books on presentation design
Visualizing numbers in presentations or public speaking can be quite challenging. The major problem is that we are usually presenting numbers that we are very familiar with, but our audience usually isn’t. Furthermore, this gets more complicated, because the perception of numbers is usually quite off. Basically, every number beyond 1 million is usually perceived in a wrong way: “Despite their importance in public discourse, numbers in the range of 1 million to 1 trillion are notoriously difficult to understand.” [source]
In the following video I explain how to counter these problems with different approaches. The general approach is that you make your numbers relatable. This means you choose numbers your audience knows very well. Additionally, I talk about what kind of different visualization techniques you can use ranging from the formal charts, graphs and areas to the more creative approach of using symbols or even simple pictures that carry a meaning. Remember, numbers usually don’t carry any meaning with them, thus the audience will forget them quickly. It is your job as speaker and presenter to attach a certain meaning to them that makes them sticky for the audience.
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