- Ethos, Pathos & LogosOf the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself. Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible. -Aristotle 1356a 2,3 Ethos – Personal Character of the Speaker The mode of persuasion “Ethos” deals with the character of the speaker. The intent of the speaker is to appear credible. According to Aristotle there are three prequisites that are necessary to appear credible: Competence Good Intention Empathy Ethos is portrayed during the performance (actio). Originally, actio encompassed voice, gesture, facial expressions, proxemics, body language and movement. Later this was seperated in actio and pronuntiatio, whereas the first is about the bodily eloquence and the second the actual vocal lecture. The ethos of the speaker is transmitted via his self-portrayal, this mostly about nonverbal and paraverbal (vocal elements – tone, pitch, etc. ) factors. If the speaker uses certain aspect consciously or unconsciously is usually irrelevant…
- SpeechesAl Pacinos “Inch by Inch” Motivational Speech in “Any Given Sunday” Rhetorical Analysis of the iPhone Keynote (MacWorld 2007) Rhetorical Character Analysis of Steve Jobs Rhetorical Analysis of Steve Jobs Self-Portrayal (Ethos) in the iPhone Presentation (MacWorld 2007) Pathos Analysis Steve Jobs Usage of Figures of Speech Logos Analysis Complete Transcript of the Keynote
- SpeakersHere you can find our articles about certain known public speakers. These articles are a mixture of biographies and rhetorical character analysis. They should help you determine what are the important factors for becoming a great public speaker. Steve Jobs
- Figures of Speech
- Book ReviewsHighly recommended books on rhetoric and public speaking Highly recommended books on presentation design Recommended books on rhetoric and public speaking Recommended books on presentation design
A color pop (or color highlight) animation in PowerPoint is an animation, where you use a grey-scale picture/photo/image and add color to one of its elements, e.g., an apple, the eyes of an animal/person. This is a very cool-looking effect and can be easily done.
Step-By-Step Guide on how to do a color pop animation in PowerPoint
- Add an image to your slide.
- Copy this image (Ctrl-C + Ctrl-V).
- Select the original image. Go to the “Format” tab in the tool bar. Click on the “Color” button and choose “Saturation 0%” (the first element on the top left). Now you should have a desaturated greyscale image/photo/picture.
- Now select the copy, which is still colorful, and move it exactly above the greyscale image.
- Keep the colored picture/image selected and in the “Format” tab, click on “Remove Background”. The purple area shows what elements of the picture/image won’t be shown. Change the size of the rectangle and if necessary add/remove selected areas by choosing the “Mark Areas to Remove” / “Mark Areas to Keep” on the top left in the toolbar. Be aware that PowerPoint uses a lot of automatic pattern recognition here, which is usually quite useful. Confirm your selection by clicking “Keep Changes”.
- Now, select the colored picture and click on the “Animations” tab. Select the animation you want to use, I recommend “fade in”.
You are done. If anything is not quite obvious, I recommend watching the short video (about 2 mins) below, because this tutorial is quite complicated without any visuals if you are not very familiar with the PowerPoint user-interface. If you found this tutorial helpful, please share, link, like or subscribe, thank you.
HowTo Video: Do a Color Pop Animation in PowerPoint
If you add a chart/graph to PowerPoint and mark an individual element in it and then choose an animation, PowerPoint will animate the complete chart/graph by default. This is not always the intended solution. Thus, I shortly describe here how you can solve this problem and animate each element, category or several elements individually. For a more visual representation check out the video below.
Step-by-Step guide on how to animate individual elements in a graph/chart in PowerPoint
- Add a chart/graph, select the proper symbol on the “Format” tab in the toolbar.
- Select the chart/graph on the slide.
- Select the “Animations” tab in the tool bar and select the animation you want to use.
- Now by default PowerPoint will animate the whole chart/graph, thus all elements will appear at once. To change this behavior click on “Effect Options” (on the right side of the different listed animations) to the option of your prefer:
- “As One Object”(selected by default)
- “By Series”
- “By Category”
- “By Element in Series”
- “By Element in Category”. This option will guarantee that each element will get an animation.
If you found this tutorial useful, please link, share or subscribe to my youtube channel – Presentation Design, PowerPoint and Tools.
HowTo-Video: How to animate each Element in a Chart/Graph in PowerPoint
This post describes how to crop a picture/image/photo into any predefined shape in PowerPoint. The process is quite simple, but you need pay close attention to the sequence or the intersect operation will only produce the original shape without the picture.
Step-by-step Guide on cropping a picture into a shape in PowerPoint
- Add a picture to your slide.
- Add a shape to your slide. The shapes are located on the “Home” tab in PowerPoint. (See the video, if you can’t find them.)
- IMPORTANT: Select the picture first! Then hold the shift key and select the shape.
- Click on the “Format” tab of the “Drawing Tools”. (You have selected two different objects, thus you will have two different “Format” tabs.)
- On the “Format” tab click “Merge Shapes” on the tool bar, it is to the left and bottom. From the list select “Intersect”.
- You are done, now your picture should be cropped into the shape. If you have only the shape with no picture “in it”, go back to point 3, because you probably selected the shape prior to the picture.
For further information, just check out the video below.
HowTo-Video on how to crop Picture/Image/Photo into any Shape in PowerPoint
In presentation we often use (famous) quotes to make a point, highlight an idea and create some provocation. There a several ways of displaying a quote, depending on the style of your presentation and also your speaking profile an non-animated slide may be sufficient. Sometimes, you want to use a simple animation like displaying the quote slowly letter by letter to read along or let work on the audience.
The video takes about 2 minutes (see below), but for simplicity here you also can find the text description.
How to add a typewriter animation to your text
Now a step by step guide on how to add a slide with a text and typewriter animation in PowerPoint.
- Create a new slide, ideally with a blank layout.
- Add a text box or use an existing text box. Enter the quote.
- Go to the “Animations” tab, select the text box and click on the animation called “Appear”.
- Very important: Open the “Animations Pane” in the tool bar, it is located on the top quite to the right side.
- The “Animations Pane” should open on the right side of the screen. There should be a short list with all animations from this slide (usually just one). Click on the appropriate animation with the right mouse button. Select “Effect Options” from the list.
- In the open dialog windows, the third entry will be “Animate text:” select “by letter”. Optionally you can set the delay between each letter below. I recommend a 0.1 seconds delay.
- Confirm with clicking on “Ok”. You are done.
IMPORTANT: There is also an “Effect Options” element in the tool bar, the problem is this doesn’t open the dialog windows, thus this can be very misleading. So keep in mind that only the “Effect Options” in the “Animations Pane” provide the proper dialog windows.
How to Video on doing a letter by letter aka typewriter animation in PowerPoint
Visualizing numbers in presentations or public speaking can be quite challenging. The major problem is that we are usually presenting numbers that we are very familiar with, but our audience usually isn’t. Furthermore, this gets more complicated, because the perception of numbers is usually quite off. Basically, every number beyond 1 million is usually perceived in a wrong way: “Despite their importance in public discourse, numbers in the range of 1 million to 1 trillion are notoriously difficult to understand.” [source]
In the following video I explain how to counter these problems with different approaches. The general approach is that you make your numbers relatable. This means you choose numbers your audience knows very well. Additionally, I talk about what kind of different visualization techniques you can use ranging from the formal charts, graphs and areas to the more creative approach of using symbols or even simple pictures that carry a meaning. Remember, numbers usually don’t carry any meaning with them, thus the audience will forget them quickly. It is your job as speaker and presenter to attach a certain meaning to them that makes them sticky for the audience.
For more videos about presentations, public speaking and PowerPoint, please visit my channel – presentations, presentation design and tools.
In this video I show you how to do a seamless transition between multiple slides in PowerPoint. It creates the illusion of one big slide that is moved around the screen. It is great for showing processes, developments and large flow charts. The effect is amazing and the best thing it is really easy to do. Furthermore, the transition automatically works in both directions, so if you go to the previous slide in your presentation it will transition exactly the same way. I recommend watching the video in full screen, because some details could get lost in the small embedded view. Please let me know, if it was helpful to you and if you know any presentation were you have used it. Also I provided a German version too (2nd Video).